Sweet Jesus: Demonic Hot Fudge, Or A Bad Joke?

Sweet Jesus: Demonic Hot Fudge, Or A Bad Joke?

The Canadian ice cream chain “Sweet Jesus” was seeking to sneak across the border when some folks caught sight of their name. “Are they really calling themselves that?” they asked?

Yes, sir. They sure are. The name-spotters complained, but the company says its not going to change it for anybody. Sure, its blasphemous. But it’s all in good fun, they say. Plus, why should this poor ice cream company be picked on? There’s lots of blasphemy about these days. And doesn’t the thought of gooey caramel sauce make you smile?

Maybe we should forget the name. Most of us can’t be stone throwers here anyway, not when phrases like that have slipped past our own incisors. Mea maxima culpa. Forget what they call themselves. It’s the ads that creep you out.

New & Improved Satanism!

They often feature an upside down cross for the “t” in Sweet, and sometimes a devilish lighting bolt for the first “s” in the name of our Lord. A cup on one ad featured just these two tokens alone inside a blooming black rose, complete with thorns.

Another cup features them on the back of shaking hands. Bowels come emblazoned with the inverted cross, bolt, pyramids, and all-seeing eyes. The signs—sigils?—are on a coffin, too, with a hand slithering out.

It’s only a coincidence, perhaps, that you should click here to read the rest.


  1. Douglas Skinner

    I just went to the Sweet Jesus website (March 30, 2018) and while they seem to have gotten rid of the inverted cross on all their logos, they retain the thunderbolt s. Also they have the nice little disclaimer,

    “Our name was created from the popular phrase that people use as an expression of enjoyment, surprise or disbelief. Our aim is not to offer commentary on anyone’s religion or belief systems, Our own organization is made up of amazing people that represent a wide range of cultural and religious beliefs.”

    Well, now that they’ve said that, I’m good! Next time I’m in Canada I’m gonna slurp up one of those very appetizing confections on display on their website. 🙁

  2. I don’t usually nitpick typos…however….this is sort of egregious:

    ” Bowels come emblazoned with the inverted cross…”

    I’m hoping that is supposed to be “bowls”??!!

  3. Joy

    “Maybe we should forget the name. Most of us can’t be stone throwers here anyway, not when phrases like that have slipped past our own incisors. Mea maxima culpa. ”

    Speak for yourself Briggs. It’s a phrase and a blasphemy I’ve never uttered.
    I have always been a Christian. Have heard this kind of vocab from, I don’t mind saying it, mostly Catholics! if you consider both words together. particularly Irish and those who consider themselves Irish Americans, in cheesy movies.
    Probably lapsed but still clinging on to the old green monsters for the benefit in kind?

    I note you can’t even admit your fault in this kind of thing without using the Latin. Then the use of the inaccurate faux technical incisor? Something tells me you’re speaking with a forked tongue.
    Careful, those satanic poets might try to “murder your soul’

  4. Sheri

    As for FAR FAR worse things the Catholic Church is condoning, from Townhall:

    Then there’s Target, with the s*x*al*y suggestive commercials with a 4 year old in a frilly dress. Target commercials feature extremely vulgar songs, and children in nearly all commercials. (The song is “Sugar how’d you get so fly”—look up the lyrics.)

    This is EVERYWHERE. I must say, the young lady in the bunny ears would have made Hefner proud. Go Canada. (Of course, anyone remember Jon Benet Ramsey? It’s very common everywhere.)

  5. Joy

    That Ad sets out to be considered evil in a very cartoon way and in the same vein as the bad art in museums such as the one in New York. Avoid them like the plague.
    Here’s a familiar character:
    How evil is this? How many can pretend to be offended by this whilst watching it all the way through! The man is funny, obviously a cad and a bounder! and the rest. Just funny and cheeky. Like a lot of men who wear hats like those. This one has a sense of humour. At least his message on dieting is right. At least he’s going to do more for increasing the population rather than leaving people cold. If you worry about that kind of thing, of course.


  6. Ye Olde Statistician

    Although the idea of emblazoned bowels is somewhat startling…

  7. Gary

    The company has achieved its goal of catching attention. I doubt that even a tiny fraction of the petition signers were ever going to purchase the product anyway. Both sides now have participated in the modern sport of giving and taking offense. No winners, but everybody gets a trophy.

  8. DAV

    Seems a somewhat common phrase. Here’s the first line in One Toke over the Line
    by Brewer & Shipley ca. 1970: “One toke over the line, sweet Jesus” Whatever that means.

    Also, there is this: https://idioms.thefreedictionary.com/sweet+Jesus

    Maybe the satanic imagery was to evoke the idea the ice cream is so good it’s sinful — like devil’s food cake? Bit over the top if so.

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